As a mom and practitioner, I see every day how hard it can be to get real, quality nutrition into our kids — and honestly, into ourselves. In this conversation, I sit down with Khirma Eliazov, the founder of Kika Nutrition, to talk about what’s really behind picky eating, nutrient deficiencies, and why even the “healthiest” diets can still fall short.
What stood out to me most is how much this comes back to the basics: absorption, gut health, and consistency. We talk about how most families are doing their best, but our food supply simply isn’t as nutrient-dense as it used to be. That’s where smart, simple solutions can make a real difference.
I also share my own experience trying Kika at home and how easy it is to incorporate into everyday foods without adding stress to your routine.
If you’ve ever felt overwhelmed trying to nourish your family well, this episode will meet you right where you are.
Takeaways from this episode:
- Why picky eating is more common than you think
- How gut health impacts immunity and nutrient absorption
- The hidden gaps in even a healthy diet
- Simple ways to add protein and nutrients into daily routines
About Khirma:
Khirma Eliazov is the founder and CEO of Kika Nutrition, a female-founded family wellness brand redefining how modern households nourish themselves. After five years of formulation work with functional medicine experts, doctors and third-party testing, Kika launched in November 2025 — and is quickly becoming a trusted daily staple for parents seeking real nutrition without complexity.
Kika brings together every chapter of her career: brand-building, product innovation, community connection, and a deep belief that everyday wellness should be accessible, thoughtful, and beautifully designed. Before Kika, she spent 15+ years shaping category-defining brands across luxury, media, and lifestyle. She founded Khirma New York, a global accessories brand sold in more than 80 wholesale stores, and built a reputation for craftsmanship, storytelling, and scaling design-driven businesses.
Her early career spanned consulting for iconic luxury houses — including Levi’s, Lacoste, Kodak, Sergio Rossi, and Borghese — and contributing to leading publications such as Vogue, Harper’s Bazaar, Elle, and InStyle. Those experiences shaped her approach to building brands that combine emotional resonance with strong operational foundations.
Alongside Kika, she runs Residency Studio, a hybrid creative space and design gallery supporting creators, productions, and immersive brand experiences. Across every venture — from luxury to wellness — her mission has remained the same: bridge vision with execution, build purpose-led brands, and create products that genuinely improve people’s lives.
Connect with Khirma:
- Instagram: https://www.instagram.com/kikanutrition/
- Website: https://kikanutrition.com/