From Health Struggles to Wellness Advocate with Cameron George

Apr 15, 2025

CAMERON GEORGE is an acclaimed researcher, entrepreneur, and visionary founder of TRU KAVA, a pioneering company founded in 2019 that sets the standard for kava quality, safety, and education in the mainstream market. As a leading authority on kava and the cofounder of the International Kava Coalition, Cameron is leading a movement to establish kava as the premier natural alternative to alcohol, championing its use as a healthy social elixir in the growing “sober curious” movement.

Cameron’s journey began during his battle with a debilitating autoimmune condition. After discovering the therapeutic benefits of traditional kava, he immersed himself in extensive research, collaborating with the world’s foremost experts on plant medicine and neurorehabilitation. His dedication to understanding kava’s profound potential led him to create TRU KAVA, where he developed safe, user-friendly products designed to deliver the full therapeutic effects of traditional kava in a modern, convenient, format. These efforts are aimed at transforming how modern society approaches both mental health and social connection.

Cameron has worked with a robust network of functional medicine physicians, contributing to the development of therapeutic protocols for anxiety, PTSD, and chronic illness. His expertise also spans a wide array of psychoactive plant medicines, where he explores their potential in mental health and neurorehabilitation.

Cameron has shared his insights on numerous top-charted podcasts, including, The Human Upgrade with Dave Asprey, The Life Stylist Podcast with Luke Storey, The Dr. Josh Axe Show, Ben Greenfield Life Podcast, The Wellness Mama Podcast, and Wellness + Wisdom Podcast with Josh Trent.

Cameron’s info: